Our Team

The Industry's Best and Brightest

Matthew Peon

Chief Executive Officer

Mr. Peon is the Chief Executive Officer of 305 Farms™. He coordinates the executive and management teams of the company, with direct operational responsibility for all Lawrence Michigan operations. Matt is the key architect of the company’s five-year phased construction plan, which began in early 2020. He is also a partner and general manager at The Verleur Group LLC (TVG); a Miami, Florida based venture capital and incubation firm. TVG is the controlling shareholder of 305 Farms™. Mr. Peon is a proven consumer products executive, with over a decade of experience in business operations, complex manufacturing and logistics. Before joining 305 Farms™, Matt served as Vice President of Operations for VMR Products LLC, a global Electronic Cigarette concern, based in Miami Florida, which was acquired by JUUL Labs in October of 2018. Mr. Peon holds a BAS in Supply Chain Management from Miami, Florida and is actively pursuing a MS in Operations Management.

Mikkael Jettere

Vice President & Master Cultivator

With a mastery of every known growing medium, Mikkael Jeterre has used his talents to develop a proven, duplicable, commercial growing method that produces large yields of consistent high potency cannabis, which sells for the highest market prices. He is a seasoned operations manager with a quiet confidence that comes only with many years of performance. His work ethic combined with his natural gift for problem solving, are two of his greatest attributes, and his expertise extends beyond the plants into creating systems and workflows that allow for large scale operations to succeed through great people that he hires for his teams, showing that his systems are fully scalable to any size operation. During his 27 years of cannabis experience, he has nurtured an immensely large network of contacts throughout the entire supply chain and product distribution networks that are invaluable to any organization when it comes to creating key partnerships and expansion opportunities.

Mitchell Maltz

Vice President of Business Development

Mr. Maltz has over 12 years of experience in the Cannabis industry. He has consulted and advised dozens of successful Cannabis businesses throughout the United States. From 2009 through 2012, Mitchell served as CEO of 7 dispensaries in Denver and surrounding areas of Colorado. He was responsible for the acquisition and compliance of 6 commercial cultivation sites, in addition to the selection of top-notch growers to facilitate their operation.From 2014 through 2019, Mitchell sat on the Advisory Board for Illinois Grown Medicine, helping the company receive one of the first Dispensary and Cultivation Licenses in Chicago Illinois.